The Negativity Failed

For my book review I studied the Art of Negative Campaining. The book "Going Dirty" was written by a guy named David Mark. For political junkies this book is a must read. What I want to point out in this blog is how the act of using negative antics to win elections failed miserably in this years current election. When dealing with neagtivity in campaigns, the public either loves it are hates it, there is rarely a gray area. The turnout of this election proved that the negative campaign advertisements and slander had little or no effect in the swaying of voters. The race wasn't even a close call. Negativty can dominate campaigns. Next time I bet opposing canidates will treat negative campaining more delicately. Dirty politics is apart of Americas past, present, and future. The easy reach of negative campaigns is likely the reason for the use. So I ask, Why are campaigns so negative? Answer...because it usually works! The information is not adequate. When will be improve our standards?